Monday, March 28, 2011

Informs our Understanding!

How might we better connect food production and consumption?
Join us on our latest challenge for positive social impact!
We're hyped to be launching a fresh OpenIDEO challenge: How might we better connect food production and consumption?

If you're passionate about local food, sustainability, and improving community happiness – then come inspire us with your thoughts!

Working together with the Government of  Queensland, Australia, OpenIDEO is posing the question: "How might we better connect food production and consumption?" It's a huge global issue but one that Queensland is keen to tackle.  Check out this inspiring message from Queensland's Premier, Anna Bligh, as she explains why this challenge is so meaningful to her community and globally. 

What's even more exciting about this challenge is that the winning ideas will be announced in mid May at the IDEAS Festival 2011 in Brisbane, where teams of policy makers, industry, and community representatives will consider each idea as a potential solution in Queensland and beyond. That's right – the OpenIDEO community has a huge chance to make some awesome social impact here!

This challenge asks us to consider ways to improve and enhance the relationships and interactions between producers and consumers, rural and urban communities, growers and retailers, retailers and consumers. We'd love you to consider issues such as energy use, transportation, biodiversity, food security, nutrition, obesity, the health of rural economies and the strength of inter-generational and intercultural knowledge sharing.

We're on a tight timeframe for the challenge, so get your inspiration caps on for this first phase and populate the site with cool examples of existing stuff that makes you think differently and will help light a spark in the community. Then, during Concepting, you'll be able to wow us with your fresh ideas. 

So get posting your images, sketches, diagrams or stories and let's make a difference! And because we like doing it together – why not spread the good word?

Cheers,
 
The OpenIDEO Team

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